Sad eyes sell
This heart-strings-plucking case began with a half-day working session led by The Case Writers. Together, board and staff worked up answers to key case questions such as “Why now?” and “What enemy will the donor defeat?” Pre-approving your messages in this way can trim months off a case-creation schedule.
In addition to the case statement and campaign logo, we designed an inexpensive folder to hold proposals, individual program or project descriptions, naming opportunities, etc. All items that can be easily written and produced in-house on the campaign letterhead we provided.