Campaign case statement  copy by Maggie Cohn. Design by Andrea Hopkins.

Campaign case statement copy by Maggie Cohn. Design by Andrea Hopkins.

The Nantucket Atheneum, Nantucket Island’s beautiful public library, found itself in an all-too-common situation—it could no longer safely rely on fundraising events to supply the revenue needed to fund operations. They decided to launch a major gifts program and they needed a case for support to introduce it.

You’d think it would be easy to raise money from a population that includes some of the wealthiest people in the country, but these potential donors are solicited for philanthropic gifts from literally hundreds of organizations every year.

Our challenge: how do we make the Atheneum stand out to this sophisticated and ask-weary audience?

We combined a persuasive argument for support with an entertaining page-by-page photo-and-narrative tour of a typical day in the life of the Atheneum, showing its fundamental importance to the surprisingly broad range of Nantucket residents that rely on it.

And we packaged it in a beautiful format, with a hard cover and a library binding to evoke the books on the Atheneum’s shelves.

The very first donor to see it told us, “It gave me chills. It’s a beautiful piece—I can’t wait to pore over every page.”