Thanking donors for leading the way

There were two big challenges to creating a donor-centered annual impact report for Silent Spring Institute, a science lab whose mission is to track down and eliminate the cancer-causing toxic chemicals in our environment.

 
Impact Report   copy by Maggie Cohn, design by Andrea Hopkins.

Impact Report copy by Maggie Cohn, design by Andrea Hopkins.

 

First of all, their work is complex and “sciencey”—the kind of research that usually takes technical jargon and academic concepts to explain. And second, what they do in the lab is far removed from the individuals who will actually benefit from it somewhere down the road.

This piece finds a path through the complexity of the science to show the profound impact of the work on real people.

And from the cover to the last page, Silent Spring’s donors are extravagantly thanked, called out, and appreciated for making such life-changing work possible.