Donor newsletter

Yale-New Haven Hospital sends four newsletters each year to about 9,000 donors. We helped the hospital move from a corporate-sounding “we-centered” approach to an intensely “donor-centered” newsletter. These simple, conversational publications report to donors and supporters on the impact of their gifts—and tell amazing patient stories to inspire even more giving.

 Copy by Maggie Cohn.  Read the newsletter here .

Copy by Maggie Cohn. Read the newsletter here.