CAMP OOCHIGEAS SPRING MAIL APPEAL
Camp Ooch is a camp in northern Ontario for kids with cancer. It’s a safe place for them to play, find friends and enjoy the beautiful outdoors. This spring appeal told the difference the camp made on Matthew’s life and asked donors to help send other kids, just like him, to Camp Ooch this summer.
Aside from the appeal letter and response, we created 3 inserts: an illustrated map of the camp, a diary entry from Matthew’s mom and a letter from Matthew telling his story.