This year-end appeal illustrates the need for support for hurting Idaho kids by telling the story of a teen girl living with childhood trauma. Donors are told, “Sometimes life turns on a moment. This could be your moment.”
See the Idaho Youth Ranch letter, reply form, and envelopes.
Copy and design by Julie Cooper and Brett Cooper
"I'm buried alive with thanking all the donors who are coming in through these appeals! 😃 Overall, this was the most successful year-end campaign we’ve had. Our response rates and average gift rates were up and we learned some great execution pieces to help us next year! Thank you!”
