Campaign case statement  written by Tom Ahern.

Campaign case statement written by Tom Ahern.

 

Best is a Bold Goal

Everybody talks about the job creators. What about the employee creators? Bow Valley College could well be the best community college in North America ... as the research for this case was able to prove. “Employee creators”? That was exactly the message Bow Valley's target audience — the business community of Calgary — needed to hear ... to get strongly behind this campaign to double enrollment.

 
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