Read the case statement. Strategy, copy, and design by Brett Cooper and Julie Cooper with Tom Ahern.

 

MEDA: Scaling Business Solutions to Poverty

Building on 70 years of "faith in action" through entrepreneurship, MEDA’s New Horizons campaign is a call to scale prosperity across the globe. The mission is bold: create one million jobs by 2030 by investing in the God-given potential of overlooked entrepreneurs. Through the new Program Plus model, MEDA doesn't just fund individuals; it strengthens the entire systems — from finance to policy — that allow businesses to flourish. With a powerful 20:1 donor multiplier, this $75 million initiative is about moving beyond handouts to create lasting, sustainable livelihoods.