CF&P year-end appeal letter with accompanying lift note, insert card, reply slip and oversized outer envelope.
Strategy and copy by Jeff Brooks. Design by Andrea Hopkins.
This year-end appeal does some things CF&P had not done before.
It has a matching funds offer. Matching funds came from a very successful earlier campaign that asked mid-value and major donors to encourage others to give by creating a matching fund.
It “personified” the challenges facing Connecticut’s woodlands by focusing on a single indicator species, the blue-spotted salamander. The pack includes a letter from “Sal,” a salamander, asking donors to protect the forest they love.
